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Saturday, May 02, 2015

Star Wars Cereal Toys Are Back!

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Star Wars and cereal fans alike can collect all six classic posters in each participating brand of General Mills cereals, including Cinnamon Toast Crunch, Honey Nut Cheerios, Trix, Cookie Crisp and Reese’s Puffs. The specially marked boxes of Big G cereals hit store shelves this month, for a limited time only.   Not only are there the six posters, one for each episode of the saga to date, but Target stores also sport an exclusive combination poster!  The era of cereal toys is coming back with a bang!   Not to mention, this is some of the first product to feature the logo for the new Star Wars: The Force Awakens film, which adorns the back of the cereal boxes involved in this promotion.  The posters all feature gorgeous Drew Struzan artwork.  They make a great addition to any wall, child and adult alike, and to your collection of Star Wars, Cereal premiums or both!

Check out the #CerealWars Tumblr page that will be launching next week for more fan fun surrounding the General Mills and Star Wars partnership.