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Thursday, January 27, 2011

WB and Wonder Woman team up with M•A•C

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WARNER BROS. CONSUMER PRODUCTS AND M·A·C COSMETICS PARTNER TO CREATE LARGER-THAN-LIFE COLLECTION INSPIRED BY
DC COMICS’ WONDER WOMAN

 
Armed with her Lasso of Truth and looks that kill, enemies of beauty don’t stand a chance!
 
BURBANK, Calif. – January 27, 2011 – More beautiful than Aphrodite, wise as Athena, swifter than Mercury and stronger than Hercules, it’s Wonder Woman!  This spring, Warner Bros. Consumer Products and Wonder Woman – DC Comics’ most iconic heroine of all time – team up with cult makeup brand M·A·C Cosmetics to create a larger-than-life product collection.  M·A·C Wonder Woman products have the power to transform and amp-up the gorgeous glamazon in all women. 
 
Wonder Woman is the ultimate symbol of female independence and freedom and M∙A∙C, a brand that loves to empower its fans, created an eye-popping, larger-than-life makeup collection, utilizing the bright, bold designs synonymous with Wonder Woman, while reflecting her strength in both shades and over-the-top packaging.
 
“Wonder Woman is one of the most enduring female characters in all of popular culture and the perfect choice for this collaboration,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products.  “We’re thrilled to be partnering with M·A·C, a cosmetics institution that is known for empowering women through their own iconic brand.”
 
 
“People are fascinated by the power of transformation,” said James Gager, Senior Vice President and Creative Director of M·A·C Cosmetics. “That’s something Wonder Woman has always embodied — and so has M·A·C.  Wonder Woman uses the power of makeup to eliminate dullness and make women beautiful, which is the role our makeup artists play in real life. And part of cosmetics is fantasy.  We love showing people that you can have great fun with makeup.”
 
Featuring super-sized packaging like never before seen, criminally-outdated color and un-dimensional skin finishes are no match for M·A·C Wonder Woman’s Olympian feats.  The collection will include bigger and better-than-ever Mineralize Skinfinish, that banishes chalky powders to a land far away, ultra-versatile Eye Shadow quads and Pigments to create powerful day-to-night looks, plus Lipsticks and oversized Lipglass that always speak the truth.  Jumbo Powder Blush packs a punch to perk up dull complexions and intense, color-saturated Opulash lends comic book-worthy colored pop to attention-starved peepers.  Adding Penultimate Eye Liner and Nail Lacquer to the mix, women everywhere go from mild-mannered undercover operators to goddesses with supernatural abilities to charm, seduce and save the day.
 
The collection will land at all M∙A∙C locations in North America on February 10, 2011, and internationally in March 2011.  For more information, please visit www.maccosmetics.com.
 
“Wonder Woman is a strong, intelligent and gorgeous woman and we’re proud to join with M·A·C in sharing her status as a role model for girls and women everywhere,” said Jim Lee, Co-Publisher, DC Comics.
 
Since her debut in 1941, Wonder Woman has continued to thrive, starring in one of the longest-running comics series in the world.  She has launched two live-action TV series and joined with other DC Comics heroes in several animated series, all of which continue to air worldwide.  A beacon of freedom and justice, Wonder Woman is the most recognized and admired female super hero ever created.  She has served as the role model for generations of girls and women.