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Monday, April 26, 2010

Diary of A Wimpy Kid Week: Book One

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About the Book: Boys don’t keep diaries—or do they?

The launch of an exciting and innovatively illustrated new series narrated by an unforgettable kid every family can relate to

It’s a new school year, and Greg Heffley finds himself thrust into middle school, where undersized weaklings share the hallways with kids who are taller, meaner, and already shaving. The hazards of growing up before you’re ready are uniquely revealed through words and drawings as Greg records them in his diary. 

In book one of this debut series, Greg is happy to have Rowley, his sidekick, along for the ride. But when Rowley’s star starts to rise, Greg tries to use his best friend’s newfound popularity to his own advantage, kicking off a chain of events that will test their friendship in hilarious fashion.

Author/illustrator Jeff Kinney recalls the growing pains of school life and introduces a new kind of hero who epitomizes the challenges of being a kid. As Greg says in his diary, “Just don’t expect me to be all ‘Dear Diary’ this and ‘Dear Diary’ that.” Luckily for us, what Greg Heffley says he won’t do and what he actually does are two very different things. 

Since its launch in May 2004 on, the Web version of Diary of a Wimpy Kid has been viewed by 20 million unique online readers. This year, it is averaging 70,000 readers a day.

Our Take: The Diary of a Wimpy Kid books are such a phenomenon that we had to take a look at them here at the Legion.  My son was coming home on an almost daily basis telling me about the series.  He was borrowing them at school from friends and reading their copies.  I decided we'd run a feature all week-long on Book Legion to spotlight all of the current titles.

We are introduced to the writer of the diary (err..I mean journal!) wimpy kid Greg Heffley. Greg takes us through the dramas of school and the morons that surround him.  We get a snarky and insightful view into the mind of a young boy.  This book was originally written and shared online and grew to now being a major book release and a new movie (in theaters now!).

Author Jeff Kinney has an amazing voice in this character and he really impressed me with how entertaining and accessible the writing is for not only kids, but their parents as well.  This series starts strong in this debut book.  I'm looking forward to showcasing the rest of the series.

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