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Monday, September 19, 2011

Underground Toys wins TOY RANGE OF THE YEAR!

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Underground Toys wins TOY RANGE OF THE YEAR! 

Underground Toys celebrated its continuing success on Tuesday at the Licensing Awards 2011, where it was awarded the coveted ‘Best Licensed Toys or Games Range’ prize for its Star Wars Talking Plush line. 

The Licensing Awards are now in their 6th year, and were hosted by Greg Davies (one of the stars of The Inbetweeners) at London’s Grosvenor House Hotel. 

Robyn Morgan, Licensing Director commented, “We are thrilled to have won such an important industry award for our Star Wars talking plush range.  We are very proud of the items and excited about the range moving forward into 2012 with Star Wars: Episode I (The Phantom Menace) being released in 3D in February.  2012 is going to be another strong year for us in the talking plush market with new licenses agreed on properties such as such as Sonic the Hedgehog , Doctor Who and Worms, joining our existing portfolio, which includes Ghostbusters and of course, Star Wars.”  

Managing Director, Andy Oddie added, "Winning this category is important for Underground because the retail trade have chosen our line as their favourite. It hopefully means the one or two retailers left who are still not buying the range will be in touch!  We have big global plans and many new lines for 2012, all of which will be exhibited at Dallas, Hong Kong and New York Toy Fairs. In addition our UK distributor, Gear for Games, will be showing at the London Toy Fair in January” 

The award-winning line from Underground Toys includes classic characters such as Yoda, Chewbacca, Darth Vader and R2-D2 sized from 4 inches & 9 inches through to the giant Chewbacca at 24 inches tall!